Boomers, Gen Xers, even the Sandwich Generation—regardless their age, today’s consumers expect sensory experiences from all of their personal grooming products. Dow Corning executives maintain that their company is uniquely positioned to provide their customers exactly what consumers crave. “For skin care and hair care formulations in 2015 we will offer innovations that provide unique textures and sensory aesthetics to give consumers a unique experience,” explained Verna Talcott, North Americ...